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USA- NEW ICONIC BEE FOR A CONSUMER PRODUCT

Tuesday, 15 May 2012 15:15 Written by Analia Manriquez

In an unsettling attempt to increase brand visibility and broaden its demographic appeal, the General Mills corporation unveiled a new backstory for its iconic Honey Nut Cheerios bee character Monday, giving the cartoon insect a traumatic personal history of childhood abuse in a foster home.

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