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CHINA- LESS CONFIDENCE IN LOCAL FOOD PRODUCTS

Thursday, 23 August 2012 13:15 Written by Analia Manriquez

Chinese consumers are turning to imported food products as the local food manufacturing industry struggles with safety and quality issues, a report has found. Research firm Ipsos revealed that over 61% of Chinese consumers had seen their confidence in domestic food products erode over the past year thanks to multiple food safety scandals. 76% said food scandals were the reason behind them looking for imported alternatives.

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